DOI:
https://doi.org/10.14483/22484728.12920Publicado:
2017-12-29Número:
Vol. 11 Núm. 2 (2017)Sección:
Visión ActualState of the art on mobile apps: case study focused on university students in Bogotá, Colombia.
Estado del arte sobre aplicaciones móviles: caso de estudio enfocado a estudiantes universitarios en Bogotá, Colombia
Palabras clave:
Market, mobile applications, smartphone, success (en).Palabras clave:
Mercado, aplicaciones móviles, smartphone, éxito (es).Descargas
Resumen (en)
A market study on mobile applications was conducted in Bogotá, Colombia. Surveys were applied to university students, the results were analyzed and the characteristics that users take into account when downloading and using mobile applications were frequently identified. In addition, the groups of mobile applications most used by users are determined, these were in order to provide valuable information to developers who create mobile applications which are more likely to achieve success in the market and help to solve the needs that day to day are presented by users. The results are contrasted with similar studies carried out in other countries, in order to compare their behavior and trends of users regarding downloading and usage of mobile applications in various countries.
Resumen (es)
Se realizó un estudio de mercado sobre aplicaciones móviles en Bogotá, Colombia. Se aplicaron encuestas a estudiantes universitarios, se analizaron los resultados y se identificaron las características que los usuarios tienen en cuenta al momento de descargar y utilizar las aplicaciones móviles con frecuencia. Además, se determinan los grupos de aplicaciones móviles más usados por los usuarios, con el fin de brindar información valiosa a los desarrolladores para que creen aplicaciones móviles que tengan más posibilidades de lograr éxito en el mercado y ayuden a solucionar las necesidades que día a día presentan los usuarios. Los resultados obtenidos se contrastan con estudios similares realizados en otros países, con el fin de comparar el comportamiento y las tendencias de los usuarios con respecto a la descarga y uso de aplicaciones móviles en diversos países
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