APPROACH TO COMPLEXITY THROUGH TURBULENCE IN ORGANIZATIONS. HERNANDO TRUJILLO CASE

Abstract

When today we talk about complexity, we must take into account that there is complex thinking, widely exposed by E. Morin and the complexity sciences where behaviors are analyzed and that for this case, it is the organizations, where they move away from the balance and that have to do with non-linearity as a phenomenon where turbulence, such as unstable behavior of customers, suppliers, geographical location and competition, tend to persist. The others that tend to balance are those that perish and from which the case of the Colombian company is taken as an example. In these times, it is necessary for decision makers to delve into these phenomena that have to do with behaviors that occur in other instances such as biological and social, hence that is conceptualized with the ecology, to see what decisions can be taken as a whole, within the universal behaviors of living beings. For this case, a conceptualization of authors of the field of ecology is made as a complex phenomenon where turbulence is specifically emphasized in the Colombian textile sector and as a reference of four companies where it is seen how making decisions according to homogeneous behaviors can lead to closure of the companies, specific case of the company Hernando Trujillo, which after decades in the market, closes in 2013. The analysis is done through the methodology called Structural Analysis of the strategic sectors. AESE