DOI:
https://doi.org/10.14483/21450706.20639Publicado:
2023-09-26Número:
Vol. 19 Núm. 35 (2024): Enero-Junio 2024Sección:
Sección CentralEl modelo de negocios de la música de cámara, sinfónica y el canto lírico en Bogotá
The business model of chamber music, symphony and lyric singing in Bogotá
O modelo de negócio da música de câmara, do canto sinfônico e do canto lírico em Bogotá
Palabras clave:
Industrias culturales y creativas, música clásica, modelo de negocios (es).Palabras clave:
Business Models, Classical Music, Creative and Cultural Industries (en).Palabras clave:
Indústrias culturais e criativas, música clássica, modelo de negócios (pt).Descargas
Resumen (es)
El modelo de negocios es una herramienta conceptual que evidencia la estructura simplificada de una organización, permitiéndoles guiar la toma de decisiones y las acciones para la implementación de la estrategia. En la actualidad, los cambios en el entorno están provocando modificaciones en el modelo de negocios de organizaciones musicales que trabajan con música clásica, diluyendo las barreras entre las que son con fines lucrativos y las que son sin fines lucrativos, haciendo importante su identificación para su constante reestructuración. Este articulo aborda el modelo de negocios de seis organizaciones que realizan música clásica en la ciudad de Bogotá por medio de entrevistas semiestructurada a sus respectivos lideres. Los resultados permiten caracterizar el modelo de negocios teniendo en cuenta cómo la misión, la visión y la misión artística o enfoque artístico afectan la propuesta de valor, el valor operacional y la captura de valor.
Resumen (en)
Resumen (pt)
O modelo de negócios é uma ferramenta conceitual que evidencia a estrutura simplificada de uma organização, permitindo orientar a tomada de decisões e ações para implementação de estratégias. Atualmente, as mudanças no sistema económico estão a provocar modificações no modelo de negócio das organizações musicais que lidam com música clássica, diluindo as barreiras entre as com fins lucrativos e as sem fins lucrativos, tornando a sua identificação importante para a sua constante reestruturação. Este artigo aborda o modelo de negócios de seis organizações de música clássica na cidade de Bogotá por meio de entrevistas semiestruturadas com seus respectivos líderes. Os resultados permitem caracterizar o modelo de negócio tendo em conta como a missão, visão e missão artística ou abordagem artística afetam a proposta de valor, o valor operacional e a captura de valor.
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