DOI:
https://doi.org/10.14483/22486798.17028Published:
2020-10-29Issue:
Vol. 25 (2020): La potencia del lenguaje en tiempos de incertidumbre. (Separata)Section:
ContenidoInstrucciones para los vivos
Instructions for the living
Keywords:
Pandemic, proxemi, advertising, biopower, psychopower, Macondo (en).Keywords:
pandemia, proxémica, propaganda, biopoder, psicopoder, Macondo (es).Downloads
Abstract (es)
El 2020 sin duda ha sido un año cargado de sopresas. La pandemia covid-19 irrumpió nuestras formas de habitar el planeta tierra; así, desde Macondo, rendimos testimonio acerca de cómo el virus ha invadido nuestra cotidianidad con la ayuda del televisor, pues todo el tiempo nos recuerda la necesidad de cuidarnos. En este contexto, podemos decir que el biopoder y el psicopoder están latentes, pero aún así los macondianos somos tercos, nos negamos a escuchar el eco de las voces provenientes de esa ventana parlanchina que propaga verdades sin descanso.
Abstract (en)
2020 has certainly been a year full of surprises, the COVID-19 pandemic broke all our ways of inhabiting planet earth, so, from Macondo, we bear witness to how the virus has invaded our daily life with the help of television because, all the time it reminds us of the need to take care of ourselves. In this context, we can say that the biopower and the psychopower are dormant, but still the macondianos are stubborn, they refuse to hear the echo of the voices coming from that chattering window that spreads truths relentlessly.
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